A multinational global platform operator
Based on a solid understanding of consumer behaviour, we build technology platforms and enablers in growth markets, anticipating changes in consumer engagement.
Our platforms, currently in internet communications, ecommerce, television and print, are highly relevant consumer destinations. We
Our internet assets are spread across Eastern and Central Europe, China, Russia, Latin America, India, South-east Asia, Africa and the Middle East.
Although our focus is primarily on ecommerce, we also offer the full range of internet-based services – from communication and social networking, to entertainment and mobile value-added services.
With the proliferation of cheap smartphones and tablet devices, we believe ecommerce will become the internet’s largest segment in years to come, if it is not already. In response, we have sharpened our focus on ecommerce significantly in recent years, expanding our footprint organically or through acquisitions.
We are building business-to-consumer (B2C) enterprises that enable consumers to purchase goods and services through online and mobile platforms. Typically, scale is the key to the success of this business model.
Revenues from etail platforms are derived from the sale of products and goods held in inventory as well as on consignment. In several markets, we buy and hold inventory for sale in our own warehouses and fulfilment centres and take responsibility for delivering items to the end consumer via owned or contracted third-party distribution systems. Tight working capital management and good merchandising is key to driving satisfactory returns on investment.
In other markets, we facilitate third-party B2C and consumer-to-consumer (C2C) transactions through proprietary platforms. Here, we offer sales management tools and traffic generation, but do not purchase or hold inventory directly. Revenues from these marketplace services are derived from commission charged on successful transactions, as well as listing and promotional fees.
We also offer online price-comparison services where consumers can obtain information, availability and pricing on products offered by multiple vendors. We receive a fee from vendors for leads generated and/or purchase transactions completed.
We operate online classifieds platforms that list items for sale or items wanted. We create local, online exchanges between buyers and sellers, offering value for all. Our revenues from classifieds include listing and promotional fees.
These services are essentially local. Therefore, we typically build regional teams to drive brand awareness, product development and customer interaction. We focus on liquidity through increased penetration and engagement. The business model requires significant upfront investment over time to build market leadership with monetisation only beginning thereafter. Generating returns from our investments by monetising these sites is dependent on their maturity.
Under the PayU brand, we offer solutions that enable safe and easy payment for goods and services bought online. These payment solutions are available to consumers on our own ecommerce platforms as well as on third-party operated ecommerce platforms.