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Based on a solid understanding of consumer behaviour, we build technology platforms and enablers in growth markets, anticipating changes in consumer engagement.
Our platforms, currently in internet communications, ecommerce, television and print, are highly relevant consumer destinations. We
Allegro is an online marketplace which owns and operates over 100 ecommerce-related websites in Central and Eastern Europe. Its 40 million users generate more than 500 million page views per day.
The group’s largest operation is Allegro in Poland, where it controls more than 50% of ecommerce traffic. It is also a leading player in Eastern Europe, with operations in Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Ukraine, Latvia, Lithuania, Estonia, Russia, Belarus, Kazakhstan and Serbia.
Allegro has been Naspers’s largest ecommerce investment to date. Naspers acquired the business (then called Tradus plc and listed on the LSE) for GBP946 million in March 2008.