A multinational global platform operator
Based on a solid understanding of consumer behaviour, we build technology platforms and enablers in growth markets, anticipating changes in consumer engagement.
Our platforms, currently in internet communications, ecommerce, television and print, are highly relevant consumer destinations. We
Launched in 2001 as an online store of system and office supplies, eMAG is one of the biggest ecommerce platforms in Romania. The company operates the online shops www.emag.ro and www.emag.bg. It owns eight showrooms in Romania and one in Bulgaria
eMAG's portfolio lists IT and communication products and solutions (it is currently the largest national retailer of IT products), as well as electronic equipment and appliances. eMAG's offer extends continuously with new categories, both as part of its own portfolio and on the eMAG Marketplace, the first Romanian online platform to bring several retailers together.
Naspers acquired a 70% interest in eMAG in October 2012 and increased this to 77% in 2015.