A multinational global platform operator
Based on a solid understanding of consumer behaviour, we build technology platforms and enablers in growth markets, anticipating changes in consumer engagement.
Our platforms, currently in internet communications, ecommerce, television and print, are highly relevant consumer destinations. We
Souq.com is recognised as one of the Middle East and North Africa’s (MENA) leading ecommerce portals, featuring more than 400,000 products across 15+ categories such as consumer electronics, household goods, watches, perfumes, accessories and fashion.
Launched in 2005, Souq.com pioneered online shopping in the region and, with over 24 million visits per month and 6.2 million registered users, is growing rapidly as more consumers shop online in the Arab world. Headquartered in Dubai, UAE, Souq.com caters to the needs of local markets with commercial offices in Egypt, Saudi Arabia and Kuwait, and a technical and development centre in Jordan and India.
Souq.com owns an end to end solution to dominate the MENA market, it owns its owns its own fulfilment center in Dubai, Jeddah, Cairo and Kuwait; and its own delivery company and payment company
Naspers initially acquired a 30% stake in Souq in 2012 and increased it to 48% in March 2014.