A multinational global platform operator
Based on a solid understanding of consumer behaviour, we build technology platforms and enablers in growth markets, anticipating changes in consumer engagement.
Our platforms, currently in internet communications, ecommerce, television and print, are highly relevant consumer destinations. We
SimilarWeb (29% holding) is the leading international online competitive intelligence provider. SimilarWeb PRO is the platform which unlocks the traffic statistics for any website, and is the only platform to offer global data at country specific levels. SimilarWeb’s proprietary classification algorithms create unmatched industry benchmarks and insights into competitive marketing strategies.
SimilarWeb’s wealth of data combined with intuitive discovery tools uncover the pulse of the internet, that’s why SimilarWeb insights are often used in leading publications including Bloomberg Businessweek, Wall St. Journal, TechCrunch and AdWeek.
SimilarWeb is used every day to help businesses, publishers, marketers and analysts to benchmark performance and find successful marketing strategies driving more traffic and opportunities. Companies that use SimilarWeb include Travelocity, Google, PlayBuzz, KPMG, eBay and UBS.